The 50th & France Business and Professional Association is dedicated to supporting the success of district merchants and organizations.

Through district-wide strategic marketing, event planning, advocacy, and public realm management services, we ensure that the district offers experiences that attract and retain visitors, customers, and businesses.

Join us and amplify your business.

SENTi at 50th and France

How does a 50th and France membership elevate your business?

  • Holiday Tree and Edina Theatre at 50th and France

    Seasonal Decor

    From fall planters to all event decor to districtwide holiday lighting with the tree lighting ceremony, we take care of all the expenses for your business.

  • Yoga on The Plaza at 50th and France

    Events That Attract

    District events have drawn 10,000+ people to the area in 2024 with recurring series like Performances on the Plaza, Llamas & Storytimes and Signature Events including the Tree Lighting, Pumpkins on the Plaza, Trick or Treat & More!

  • 50th and France Easter Egg Hunt

    Marketing & PR

    TV and Radio reached over 2 milllion audience members, Online articles reached an audience of nearly 37 million, Total ad publicity: $2 million - according to Critical Mention | Facebook: 20,000 people engaged with the page, and posts reached 2 million people | Instagram: nearly 20,000 followers. Posts reaching 2.5 million  people and each Story reaching an average audience of 30,000 people | Monthly Newsletter: Reaching over 20,000 households and counting.

  • Llamas on the Plaza

    District Traffic

    • Dwell time is up 14% YOY and averages 98 minutes in the district

    • Q3 foot traffic was the highest ever recorded since 2017 according to Placer.ai

Exclusive member benefits

  • Member instagram posts and stories are shared on the district’s page

  • Targeted social media post/shares for your business in addition to district-wide promotions

  • Inclusion in PR and media pitches/stories about various businesses in the district

  • Searchable business listing in the website directory with logo, images and video capability

  • Business events/sales/promotions listings online and included in a new public-facing newsletter

  • Ability to participate in district programming and events

  • Use of the Plaza at Nolan Mains for your events/activites without charge (based on availability)

  • Inform district advocacy efforts around construction and development projects

OUR MISSION

The 50th & France Association promotes the economic vitality and collective success of the district. We support our members in key areas including ongoing marketing, events, communications, community engagement, district branding, and government relations.

Follow us @50thandfrance

✨ We’re SO excited to get this party started and celebrate holiday fashion at 50th & France! 🥂 We’re on location at @carnivalbarmn tucked behind our fashion show venue @mrpaulssupperclub with our fabulous co-emcees (& dear frien
This week is packed with events and sales including the @twincitiesfilmfest coming to @edinatheatre for 10 days of curated films from local, national and international filmmakers!
🎃🍿 Get your thrills at the @edinatheatre with Halloween classics all month long including: 🔪 Halloween | Oct. 12 & 14 at 7 PM 👽 The Thing | Oct. 19 & 20 at 7 PM 🪓 The Shining | Oct. 26 at 7 PM 🖤 Rocky Horror Picture Show | Oct. 30 &am
🎬 Lights. Camera. 50th & France. The @twincitiesfilmfest is bringing an incredible lineup to the @edinatheatre October 15-24! Over 50 films! 🍿✨ Make a plan and make a night of it: coffee and a catch-up in the shops before the film, dinner and

Let’s keep in touch

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